小米商战课:揭秘雷军核心打法

课程简介:

本门课力求深度挖掘小米内核,找出小米的制胜逻辑,告诉你为什么小米可以俘获粉丝的心?小米为什么能在短短几年从零做到行业第一?面对OPPO、华为的大力猛攻,小米又是怎么逆袭的?小米做创业、做用户、做品牌、做产品的核心密码到底是什么?
[code]官方课程链接:https://www.ximalaya.com/shangye/14624346/[/code]

课程目录:

1.1 雷军做小米第一年的3个生死选择
1.2 雷军不花钱做粉丝的一个秘密武器
1.3 100个铁杆粉丝战略
1.4 如何找用户的生死痛点
1.5 千万警惕伪痛点
1.6 如何让粉丝变成铁粉
1.7 如何精准用户画像
1.8 如何不花钱搞定100万粉丝?
1.9 雷军的提醒:没有用户思维必死
1.10答疑课
2.1 雷军的一堂产品经理必修课
2.2 雷军的提醒:打造爆品要避免三个坑
2.3把对手逼死,把自己逼疯
2.4 雷军做爆品有什么独门秘籍
2.5 小米为何先做忠诚度再做美誉度
2.6 在小米,什么才是好设计
2.7 小米大幅下跌后再绝地反击的一个内幕
2.8 小米的性价比武器有一个狠招
2.9 小米如何打造产品逼格
2.10 答疑课
3.1从金山到小米:雷军的最大的一个转变
3.2 雷军在营销上最重视、最死磕的一个数据
3.3 小米经常上头条背后的一个狠招
3.4 最强武器:如何开好一个发布会
3.5 如何让口碑在社会化媒体上快速引爆
3.6 小米的危机公关必修课
3.7小米社会化营销的3个内部关键词
3.8小米在《参与感》里不会告诉你的3个关键
3.9 小米新营销部门内部四字真经
3.10 答疑课
4.1 雷军如何降薪挖团队大牛
4.2 雷军的提醒:团队第一,产品第二
4.3雷军跟自己投资公司才讲的挖人一招
4.4小米的“爆扁爽”组织架构到底爽了哪些人
4.5怎么理解小米的合伙人分权制度
4.6小米不靠KPI如何提升执行力
4.7如何让用户来激励团队
4.8核心团队没有温度感必死
4.9答疑课
5.1雷军经历过的三个大坑
5.2商业模式第一关:风口的猪
5.3小米是如何通过新模式打爆电商的
5.4雷军的痛苦,小米模式的本质,就在一张表里
5.5小米是如何打爆线下门店的
5.6小米的新零售有1个超级武器
5.7什么是小米跟苹果正面撕的真正底气
5.8移动时代商业模式的最大敌人
5.9答疑课
5.10结束语

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